The Missing Ingredient in Most ID Theft Services. Personal Help.

by Doug Pollack

There has been a great deal of attention recently paid to the actions by credit bureaus enabling consumers to use credit freezes as a tool to avoid or deal with identity theft events.

In a recent New York Times article titled "In ID Theft, Some Victims See Opportunity", the author highlights several companies, like ours, that provide ID theft protection services. Several of these companies see the use of credit freezes and credit fraud alerts as a panacea for eliminating the threat of identity theft. This is a position that we do not subscribe to. We believe strongly in encouraging consumers to use all appropriate best practices to avoid identity theft, and we provide a product, FraudStop, that provides broader prevention from ID theft by addressing not just credit records, but also other records including real estate, motor vehicles, utilities and the like, all of which can be used by identity thieves.

"Among its peers, LifeLock has attracted the most attention--much of it negative. In radio and television ads, Todd Davis, chief executive of LifeLock, gives out his Social Security number to demonstrate his faith in the service. As a result, he has been hit with repeated identity theft attacks, including one successful effort this summer in which a check-cashing firm gave out a $500 loan to a Texas fraudster without ever checking Davis' credit report. Last summer, The Phoenix New Times, an Arizona paper, reported that LifeLock's co-founder, Robert Maynard, had a criminal past. Maynard later resigned."

But despite the best protection, ID theft does and will occur. Which is why the consumer is best served by a company that can provide them with an expert to handle any identity theft issues. Which is what we do with our staff of personal recovery advocates. Most identity theft protection services companies do not provide recovery services. They do not have teams of trained professionals. They do not see this as important. We obviously do. And so do the over 2.5 million people that rely on our recovery services.

Among other things, the author highlights that identity theft services whose only value is in setting fraud alerts or credit freezes for consumer, are vulnerable to potential legislation.

"[This] business [specifically mentioned were LifeLock, TrustedID, and Debix] is vulnerable if Congress succeeds in pressuring the three major credit agencies to make these theft-fighting measures cheaper and more accessible to consumers. Sen. Charles Schumer, Democrat of New York, criticized the credit companies last month for making identity theft freezes too cumbersome to set and lift. Each of the three credit agencies recently bowed to public pressure and made freezes available in all 50 states."

But this article is silent on the consumer need for professional ID theft recovery services. It is projected that over 10MM people in the US will fall victim to identity theft in 2008. Identity theft protection services such as ours, and those provided by others in this space, will help in turning this trend. But consumers should be told the truth. There isn't a silver bullet that will guarantee that you won't become a victim of identity theft. ID thieves are using increasingly more sophisticated means to steal from you. Which is why if you opt for an identity theft protection service, it should include expert, professional, personal recovery assistance.

Experian, Equifax and TransUnion Offer Credit Freeze to All Consumers

by Heather Wells (Recovery Advocate)

Starting this month, all consumers will be able to place a “security freeze” with the three major credit reporting agencies. This press release sent on October 31, 2007 details who is eligible to freeze their credit files for free and which folks may need to pay fees to each of the credit bureaus for this service. These fees are for "freezing" and "thawing" your credit files.

Before November 1st of this year, there were 39 states (and DC) that had laws on the books stating that their residents could freeze their credit files. Some other states had adopted freeze laws that applied to victims of identity theft only. With this new law, everyone is eligible, whether they are victims of identity theft or not.

A security freeze (a.k.a. credit freeze) prevents creditors and other entities from viewing your credit report without your express permission. When you apply for credit with a freeze in place, you must use a PIN provided by the bureaus to temporarily lift the freeze. The temporary lift lasts 2-3 days and the entire process adds a few extra days to the application process. The freeze is in place indefinitely until you decide to permanently lift it. Much has been written about the benefits and drawbacks of the freeze. If you are thinking about placing a security freeze, be sure to take into consideration all of the negative consequences as well as the positive.

For example, with a freeze in place, you may be denied employment because your potential employer is unable to conduct a background check. I have personally worked with victims of identity theft who were unable to purchase a new car at a "super sale" rate because they did not time the "thawing" of their credit files just right. On the other hand, there are many id theft victims who enjoy the peace of mind that the freeze offers them, and are more than willing to put up with any potential inconveniences or out-of-pocket expenses.

The three credit bureaus have more information on security freezes at their websites, www.experian.com, www.transunion.com and www.equifax.com.