Putting LifeLock to the Test

by Doug Pollack

Right on the heels of the lawsuit filed by Experian against LifeLock, the self-proclaimed leader in identity theft protection, which asserts that LifeLock uses deceptive advertising and misleading claims in advertising their service, as well as illegal means of setting fraud alerts on behalf of their customers, now a CBS news report by Jim Benemann has put LifeLock to the test, along with two other companies, Debix and TrustedID, that rely on credit bureau fraud alerts or freezes for protecting their customers.

It seems that based on this test, these products do not prevent identity theft as you might be led to believe based on LifeLock's advertising. So on to the test. The first thing he did was have three of his colleagues, Tom, Jillian, and Kristine, each sign up for one of the three services. Then...

"With their permission, CBS4's Jim Benemann took all of Tom, Jillian and Kristine's personal information including their social security numbers and dates of birth. Using that information, Benemann applied for the same major credit card in each of their names. The only little thing he changed was the address. Benemann asked for those credit cards to be mailed to his home address. Essentially, he stole Kristine's, Tom's and Jillian's identities.

The three testers weren't worried. They all figured they would get that phone call telling them that someone was applying for credit in their name and they would put a stop to it immediately. Tom waited, Jillian waited and Kristine waited close to their phones. They waited 24 hours, then 48 hours and then a week. Not one of them got a phone call from any creditor even though they had paid companies for credit protection."

It is worth noting, that a fraud alert can easily be placed by an individual for free, just by contacting the credit bureau. Unfortunately services like these make the fraud alert seem like a "silver bullet" for preventing identity theft. As this test proves, nothing could be further from the truth. The reporter goes on to note:

"And remember Kristine who signed up with LifeLock? A little more than a week after Benemann applied for a credit card in her name, that card arrived, mailed to him, at his home address. And that had Kristine all the more interested in finding out about LifeLock's $1 million guarantee...Here is what LifeLock had to say:

'The credit card companies have a contract with the credit bureaus that say they must honor fraud alerts. The fact that they chose not to is proof that the fraud alerts are not bulletproof. The good news is that this is where the LifeLock $1 million guarantee is most effective. LifeLock is not a credit monitoring service but a protection service in the event a fraud alert proves to be ineffective.' "

Having said that, LifeLock didn't clarify how they then provide "protection" for the victim of ID theft. In the past, LifeLock had outsourced victim recovery services to other companies. It would be instructive to know what they do for their victims today.

Would You Notice $400,000 Missing From Your Checking Account?

by Rick Kam

In an article published in the New York Times by Sewell Chan on October 2, 2007, Chan reports that Mayor Bloomberg fell victim to Identity Theft.

"In early June, Mr. Bostic deposited a $190,000 forged check into the Sovereign account and a $230,000 forged check into PNC account, according to prosecutors. Both of the forged checks were drawn on Mr. Bloomberg’s personal account at the Bank of America and were issued in the name of the mayor’s financial manager, Geller & Company."

You might ask could this happen to me?

The answer is yes. There are many types of financial and non-financial ID theft. Credit card fraud and someone withdrawing money from your checking account happens a lot.

You might say, "I have a service that freezes my credit or automatically sets fraud alerts to guarantee against ID theft". The answer is, these solutions will prevent the issue that happened to Bloomberg - an ID thief stealing money being taken from his checking account.

There are new services on the horizon that monitor credit, checking, and other forms of financial and non-financial personal data to detect misuse of your information and provide 360 degree protection. You will see these new services become available in the market and be more effective, but cost roughly what consumers pay today for less effective solutions. More on this in a future post....

Credit Bureaus Offer Credit Freeze

by Rick Kam

TransUnion and Equifax to offer credit freeze services according to a September 22, 2007 article in ConsumerAffairs.com by Martin Bosworth.

"offer consumers the ability to "freeze" their credit files in all 50 states in order to protect themselves against identity theft and fraud. The service will be available in the 11 states that do not already have credit-freeze laws, costing consumers $10 to set the freeze and $10 to unlock it, and will "meet or exceed the requirements" of states with existing freeze laws. The freeze service will be free to victims of identity theft, and is scheduled to roll out Oct. 15."

This means that you can instruct these two credit bureaus to freeze your credit making it more difficult for an ID thief to set up a new fraudulent credit card or take out a loan using your personal information. Experian is the other major credit bureau. They have not indicated whether or not they will also offer this service.

The question is whether or not this is a good solution to protect you from ID theft? There is a $10 cost to freeze and unfreeze your credit. If you are a victim of ID theft, the cost to freeze your credit is $0.

Our suggestion is to look at using this tool if you are a victim of ID theft versus a preventative measure. There are several reasons for this.

1. If you are a victim of ID theft, it can prevent more fraudulent accounts being set up by the thief

2. If you are not a victim of ID theft, this tool requires you to take an action each time you want to open a new credit line.

3. A credit freeze only protects you against credit fraud. There are many more ways ID theft can occur that this tool will not address including debit fraud, medical ID theft, criminal misuse of your ID etc.

The good news is there are new preventative tools entering the market that provide a 360 degree protection against all of these issues and provide better protection. These services scan both financial and non-financial data sources and do a much better job of protecting your identity. I will discuss more on this topic in future blogs.